28 Ways to Create Great Segues: #24 - Videos, part 2

In segue #23 - Videos, part 1, we talked about how to keep the beginning and end of video clips from boogering your service. Part two is a discussion on the DOs and DON'Ts of verbally transitioning the video.

DO: If it is a movie clip, give enough background for people to understand the context.

DON'T explain everything they will see—let the clip do the work. And don’t explain the entire plot of the movie. If they like it, they can get it from Netflix.

DO intentionally create anticipation. If you're going to talk about it, find some way to whet people's appetites for what their about to see.

DON'T set the clip up as the “funniest”, “coolest”, “most incredible”, etc., etc. clip they’ll ever see. Because, it just might not be. And make sure you know if it really is a hip, cutting-edge video before saying so. You might just have discovered the Numa Numa kid five years after it went viral.

DO work hard on the verbal segue into and out of your video. A little thought into our talking transitions goes a long way.

DON'T give away the “tie in” or lesson before you show it. People are smart. Most of the time, they’ll connect with the point you’re trying to make before you make it. And if you have to work that hard to explain the connection, is really the right video? Or just something you like and want to sneak in the service? C'mon, admit it...

DO consider not talking at all. A lot of videos won't need a set up.

DON'T forget to tell your tech that you won't be introducing the video. (This is one of those hand-offs we talked about earlier in the series).

Before we move on to other segues, a few parting thoughts about segues to and from videos:

Lighting - If you have the capability to dim your lighting, do so. Sometimes, that's all the cue you need to get people to look up at a screens. Hopefully the same people that dimmed your lights will bring them back up for you. If you have to ask, you've got some work to do this week.

Sound - If you're sound tech is "muter," make sure he/she unmutes the audio channel for the video BEFORE it starts. (Btw, muters are those that mute every possible channel at every possible moment because of an irrational fear that someone may grab a mic and launch the equivalent of a Red Dawn invasion on our service. Relax, I tell them. They don't.)

Simple Seating Segue - If you're finishing a song and going into a video, say something simple like: "You can be seated now as this clip begins." This does a couple things. It seats our people (who, 6 days a week, know how to sit and stand without being told, but somehow we suck that decision-making process from their prefrontal cortex every Sunday). And it gives a not-so-subtle clue to your tech to start the video.

People know what dead air is. We've been trained by our TVs to squirm after 2 seconds of undefined time. The moment we direct people to the screens and nothing happens, they begin to unconsciously disconnect from the journey we've invited on. And of all the ways we hope to encourage people to express worship to God, squirming is not high on the list.

28 Ways to Create Great Segues - #17 - 20

Segues #17 - 20: The Pre-Service, Part 1

Photo from stock.xchng 

I look at the pre-service time as one big segue: it's a sequence of elements used to transition people into corporate worship. The issue with most churches in American culture is this: the majority of people don’t actually come into the service until right at the start time, or likely a few minutes later. We can use a few segue elements to help move them into the flow of worship. But honestly, none of these techniques will change the culture of lateness in your church, or mine. But these transition elements can help. And while each can be standalone tools, they’ll likely work better when creatively combined with other elements.

#17 - The Countdown Video. This won’t really help if only 15% of that week's attendees are in the worship center when the last 30-seconds tick off. Consider running a feed to a monitor in the foyer or the kid ministry drop-off area. If running video feeds isn’t in the budget right now, just run a countdown off of an independent monitor in the high traffic areas outside the sanctuary.

#18 - Lighting. You know what will get people’s attention? Flipping the foyer lights on and off like they do at the end of intermission at the theater. OK, that's a little crass for our setting. Save the flicking to cue the pray for the potluck or to start the next congregational meeting.

But subtle lighting changes can be an effective way to move people from pre-service chit-chat to worship. Most often, house lights (the lights above the seating area of the worship center) are bright during the pre-service time and then are dimmed noticeably as the service begins. Inversely, the stage lights brighten and bring attention to the beginning of the service. Even if all you have for lighting controls are the switches on the back wall, you’ve got someone in your church who’d love to serve as lighting tech.

# 19 - Pre-service Music. Play a CD or iPod during the pre-service time. Make sure you create a CD mix or playlist that fits the mood you’re trying to create. And don’t be afraid to push up the volume. Just keep it comfortable to talk over. Most people won’t even be thinking about the music, until you fade it down quickly. That will grab people’s ear and help move their attention to the front.

Couple the music fade-down with a lighting change and you’ve got a strong transitional element to draw people’s attention. Some will still ignore it and keep talking. They need to be shunned like a poker-playing Amish woman.

#20 – Video Element. Dropping the lights and starting a video will move people in. Most don’t want to miss a good video. It could be a funny sketch from the Skit Guys, a thought provoking vignette that will tie in with the theme of the opening worship song, or a fun promotional video for a ministry or event.

In the next two installments we'll look at two more pre-service segues.

Reverse Sound Check

Kent Morris is a rock star. Actually, he's the AV genius behind rock stars. And he was in my neighborhood a month or so ago doing a seminar for Peavey's Sanctuary Series line of sound systems. (Ended up having lunch with him, which was fun. But that's for another blog.)

During the seminar, he suggested we do our sound check backwards. At least - it seemed backwards to me. So that meant it was probably right.

Here's what Kent proposed:

Turn off the wedges. Play through your first song as best as you can, which allows the sound tech to dial in a solid mix. After that, the tech asks, "What's missing? What do you need to keep you on-time and on-pitch?" At that point, we add to the monitors only what's necessary to meet the true need: the basic stuff to keep us on-time and on-pitch.

So we tried it. (My sound guy made me tell the band what we were doing. I didn't blame him...) We played our first song sans monitors and few things happened:
1. We listened to each other. For the first time, ever, I think people in the band were really listening for what the other person was doing.
2. We got a great house mix and a lower stage volume. There was less "more me" - which meant less overall monitor volume.
3. We spent far less time "tweaking" monitors than our usual method.

If this scares you, let me throw a few things at you:
If we're trying to approximate the house mix in our wedges, we're asking too much. Strip it down to what's absolutely necessary to keep us together rhythmically and sonically.

When you take more for yourself on stage - more "me," more piano, more whatever - the more your monitor becomes part of the main mix. Ever heard the backside of a wedge? (Just saying backside of a wedge brings up an unpleasant picture for the sound.)

If our role really is to serve the congregation, we need to put that into practice when it comes to our monitors. And didn't Jesus say something about this backwards sound check?