28 Ways to Create Great Segues: #24 - Videos, part 2

In segue #23 - Videos, part 1, we talked about how to keep the beginning and end of video clips from boogering your service. Part two is a discussion on the DOs and DON'Ts of verbally transitioning the video.

DO: If it is a movie clip, give enough background for people to understand the context.

DON'T explain everything they will see—let the clip do the work. And don’t explain the entire plot of the movie. If they like it, they can get it from Netflix.

DO intentionally create anticipation. If you're going to talk about it, find some way to whet people's appetites for what their about to see.

DON'T set the clip up as the “funniest”, “coolest”, “most incredible”, etc., etc. clip they’ll ever see. Because, it just might not be. And make sure you know if it really is a hip, cutting-edge video before saying so. You might just have discovered the Numa Numa kid five years after it went viral.

DO work hard on the verbal segue into and out of your video. A little thought into our talking transitions goes a long way.

DON'T give away the “tie in” or lesson before you show it. People are smart. Most of the time, they’ll connect with the point you’re trying to make before you make it. And if you have to work that hard to explain the connection, is really the right video? Or just something you like and want to sneak in the service? C'mon, admit it...

DO consider not talking at all. A lot of videos won't need a set up.

DON'T forget to tell your tech that you won't be introducing the video. (This is one of those hand-offs we talked about earlier in the series).

Before we move on to other segues, a few parting thoughts about segues to and from videos:

Lighting - If you have the capability to dim your lighting, do so. Sometimes, that's all the cue you need to get people to look up at a screens. Hopefully the same people that dimmed your lights will bring them back up for you. If you have to ask, you've got some work to do this week.

Sound - If you're sound tech is "muter," make sure he/she unmutes the audio channel for the video BEFORE it starts. (Btw, muters are those that mute every possible channel at every possible moment because of an irrational fear that someone may grab a mic and launch the equivalent of a Red Dawn invasion on our service. Relax, I tell them. They don't.)

Simple Seating Segue - If you're finishing a song and going into a video, say something simple like: "You can be seated now as this clip begins." This does a couple things. It seats our people (who, 6 days a week, know how to sit and stand without being told, but somehow we suck that decision-making process from their prefrontal cortex every Sunday). And it gives a not-so-subtle clue to your tech to start the video.

People know what dead air is. We've been trained by our TVs to squirm after 2 seconds of undefined time. The moment we direct people to the screens and nothing happens, they begin to unconsciously disconnect from the journey we've invited on. And of all the ways we hope to encourage people to express worship to God, squirming is not high on the list.